Cash Funds – right for some goals, not for others

Where clients are investing for the longer term, it may be worth revisiting whether cash remains the right home for all their savings.

Many clients have built up sizeable cash holdings over recent years. In some cases, that's entirely appropriate. In others, particularly where clients are investing for the longer term, it may be worth revisiting whether cash remains the right home for all their savings.

Central Bank guidance on the Ongoing Suitability of Long-Term Life Assurance Products has reinforced the importance of regular reviews to help ensure investment decisions continue to meet clients' needs and objectives. To support those conversations, we've put together several resources for you and your clients.

New client guide: Cash Funds – Right for Some Goals, Not for Others

This client-friendly guide explores:

  • When cash funds may be appropriate
  • Situations where cash may not be suitable for long-term goals
  • The impact inflation can have on purchasing power over time.
  • Why investment time horizon matters

The guide includes practical examples that can help clients understand the trade-off between keeping money in cash and investing for the longer term. 

Download Investing in Cash Guide

Investment Coach Hub

You'll also find a range of client-friendly articles and resources on our Investment Coach Hub covering topics such as long-term investing, diversification, euro-cost averaging and managing market volatility.

Visit Investment Coach Hub

Identifying clients with significant cash holdings

Aviva BrokerSecure can help you identify policies invested in cash.  You will need to review individual policies to understand the level of cash exposure in each case. This guide outlines where to find this information and can help you identify clients who may benefit from a review.

Download BrokerSecure Guide to Cash Funds

Does this change the fund’s suitability or risk profile?

Cash plays an important role in many financial plans. However, for clients with longer-term objectives, a review may help ensure their savings are working towards the outcomes they're trying to achieve.

Investing in Cash Sales Aid

BrokerSecure Guide to Cash Funds

Investment Coach Hub

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Aviva Life & Pensions Ireland Designated Activity Company, is a private company limited by shares, registered in Ireland No. 165970. Registered office at Building 12, Cherrywood Business Park, Loughlinstown, Co. Dublin, D18 W2P5. Tel (01) 898 7950, www.aviva.ie

Aviva Life & Pensions Ireland Designated Activity Company, trading as Aviva Life & Pensions Ireland and Friends First, is regulated by the Central Bank of Ireland.