Skip to content Skip to footer
Helping you to connect with clients in a way that’s relatable, inspiring, and grounded in real financial value.
If you’re anything like me, you remember exactly where you were when Packie Bonner made that unforgettable save against Romania in Italia ’90. It wasn’t just a sporting moment—it was a national memory. And now, Aviva is bringing that spirit of resilience and long-term thinking to savings and investments with their latest campaign: “Savings Legend.“
Why this campaign matters to you
Sport and finance have more in common than you might think. Packie didn’t become a national hero overnight—it took years of training, setbacks, and smart decisions. The same applies to building financial security. It’s not about quick wins; it’s about consistency, resilience, and long-term planning.
As a broker, you already know this. But this campaign gives you a powerful narrative to share with clients—one that helps them understand the value of staying the course, even when markets wobble or life throws curveballs.
To follow
To bring the campaign to life, Aviva has created a 90-second video featuring Packie Bonner, who shares his thoughts on what it takes to be a savings legend. You can share this video on your social channels, helping you build your brand, engage your audience, and start meaningful conversations about saving and investing.
The case for investing over cash in the bank
Whether your clients are investing regularly or making a lump sum contribution, it’s important to remind them that investing gives their money the potential to outperform deposits and inflation. That makes it a far more effective solution for long-term goals like retirement, education, or wealth transfer.
This is a key message in the campaign—and one that’s backed up by Aviva’s product range, including:
Help build your business
If you find the campaign content useful, don’t keep it to yourself—like and share it on your social channels. It’s a great way to build your visibility, grow your network, and position yourself as a trusted expert in savings and investments.
Final thought
At the end of the day, success in sport and finance come from the same place: a plan, the right advice, and the right choices. With Aviva’s new “Savings Legend” campaign and hub, you’ve got the tools to help your clients play the long game—and win.
The funds referred to in this article may be linked to an insurance-based investment product and the Key Information Document (KID) for this product is available at www.aviva.ie/kids. The Risk Ratings of the funds referred to in this article differ from the corresponding Summary Risk Indicators shown in the KID.
| Warning: Past performance is not a reliable guide to future performance. Warning: These figures are estimates only. They are not a reliable guide to the future performance of your investment. Warning: The value of your investment may go down as well as up. Warning: If you invest in these products you may lose some or all of the money you invest. Warning: The income you get from this investment may go down as well as up Warning: These products may be affected by changes in currency exchange rates. |
Aviva Life & Pensions Ireland Designated Activity Company, is a private company limited by shares, registered in Ireland No. 165970. Registered office at Building 12, Cherrywood Business Park, Loughlinstown, Co. Dublin, D18 W2P5. Tel (01) 898 7950, www.aviva.ie
Aviva Life & Pensions Ireland Designated Activity Company, trading as Aviva Life & Pensions Ireland and Friends First, is regulated by the Central Bank of Ireland.
